Designing an intuitive e-commerce conversion system


In the past year and a half, CaseStack has built out an extensive client base of B2C customers. Since building out this part of CaseStack, Supply Chain Analysts (SCAs) have been manually converting B2B skus to B2C skus. As the client base builds, it has proven difficult to SCAs (main user group) to keep track of these conversions, especially on a weekly basis. The B2C team at CaseStack came to the Design team with an exciting and challenging opportunity: design a platform that would help these users make conversions and track converted orders. 

My Roles

Erika Friend, Michael DeGothseir

UX/UI Designer, User Researcher, Usability Tester

© 2020 Erika Friend